About Me

A little bit about my background. If you'd like to know more, please feel free to drop me a line or view my LinkedIn profile.

  • Fourth

    SaaS solution provider to the hospitality sector
    • Established and led content and product marketing for the UK and North America.

    • New messaging to move conversations to solution and platform plays, increasing order value.

    • Integration and launch of new products and services into the Fourth offering following acquisitions. 

    • Blogs, white papers, guides and a webinar programme to drive lead generation and move prospects through the sales funnel.

    • Quarterly updates to keep customers informed on innovations and improve retention.

  • LexisNexis

    Publisher and software provider to the legal and tax sectors
    • Implemented win/loss analysis to create compelling value propositions.

    • Development of content marketing strategy to drive greater lead generation.

    • Proposition and collateral development for LexisPSL.

    • Trial toolkit to drive engagement during managed trials at large law firms.

    • Development of sales tools to help communicate the portfolio of print and online products across core practice areas.

  • Equisys

    Document delivery software for SMEs to enterprise
    • New, benefit-led messaging that increased webinar registrations and lead conversion.

    • Product collateral overhaul, and creation of new collateral.

    • Launched blog and developed new white papers and other content.

    • Customer interviews and creation of new case studies.

    • Win/loss analysis to drive product enhancements and messaging development.

  • Toshiba

    Global electronics and business communications manufacturer
    • Redefined value propositions and collateral.

    • Created objection handling documents, increasing conversion rates.

    • Launch of Strata CIX40, leading to 20% increase in system sales.

    • Content creation, including writing the Enterprise Communication chapter of the the IoD's Growing Business Handbook (11th Edition).

© 2020 Andrew Levey Consulting