About Me

Fourth

SaaS solution provider to the hospitality sector

• Established and led content and product marketing for the UK and North America.

• New messaging to move conversations to solution and platform plays, increasing order value.

• Integration and launch of new products and services into the Fourth offering following acquisitions. 

• Blogs, white papers, guides and a webinar programme to drive lead generation and move prospects through the sales funnel.

• Quarterly updates to keep customers informed on innovations and improve retention.

LexisNexis

Publisher and software provider to the legal and tax sectors

• Implemented win/loss analysis to create compelling value propositions.

• Development of content marketing strategy to drive greater lead generation.

• Proposition and collateral development for LexisPSL.

• Trial toolkit to drive engagement during managed trials at large law firms.

• Development of sales tools to help communicate the portfolio of print and online products across core practice areas.

Equisys

Document delivery software for SMEs to enterprise

• New, benefit-led messaging that increased webinar registrations and lead conversion.

• Product collateral overhaul, and creation of new collateral.

• Launched blog and developed new white papers and other content.

• Customer interviews and creation of new case studies.

• Win/loss analysis to drive product enhancements and messaging development.

Toshiba

Global electronics and business communications manufacturer

• Redefined value propositions and collateral.

• Created objection handling documents, increasing conversion rates.

• Launch of Strata CIX40, leading to 20% increase in system sales.

• Content creation, including writing the Enterprise Communication chapter of the the IoD's Growing Business Handbook (11th Edition).