About Me
A little bit about my background. If you'd like to know more, please feel free to drop me a line or view my LinkedIn profile.
Fourth
SaaS solution provider to the hospitality sector
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Established and led content and product marketing for the UK and North America.
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New messaging to move conversations to solution and platform plays, increasing order value.
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Integration and launch of new products and services into the Fourth offering following acquisitions.
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Blogs, white papers, guides and a webinar programme to drive lead generation and move prospects through the sales funnel.
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Quarterly updates to keep customers informed on innovations and improve retention.
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LexisNexis
Publisher and software provider to the legal and tax sectors
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Implemented win/loss analysis to create compelling value propositions.
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Development of content marketing strategy to drive greater lead generation.
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Proposition and collateral development for LexisPSL.
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Trial toolkit to drive engagement during managed trials at large law firms.
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Development of sales tools to help communicate the portfolio of print and online products across core practice areas.
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Equisys
Document delivery software for SMEs to enterprise
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New, benefit-led messaging that increased webinar registrations and lead conversion.
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Product collateral overhaul, and creation of new collateral.
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Launched blog and developed new white papers and other content.
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Customer interviews and creation of new case studies.
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Win/loss analysis to drive product enhancements and messaging development.
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Toshiba
Global electronics and business communications manufacturer
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Redefined value propositions and collateral.
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Created objection handling documents, increasing conversion rates.
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Launch of Strata CIX40, leading to 20% increase in system sales.
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Content creation, including writing the Enterprise Communication chapter of the the IoD's Growing Business Handbook (11th Edition).
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