A little bit about my background. If you'd like to know more, please feel free to drop me a line or view my LinkedIn profile.
Established and led content and product marketing for the UK and North America.
New messaging to move conversations to solution and platform plays, increasing order value.
Integration and launch of new products and services into the Fourth offering following acquisitions.
Blogs, white papers, guides and a webinar programme to drive lead generation and move prospects through the sales funnel.
Quarterly updates to keep customers informed on innovations and improve retention.
Implemented win/loss analysis to create compelling value propositions.
Development of content marketing strategy to drive greater lead generation.
Proposition and collateral development for LexisPSL.
Trial toolkit to drive engagement during managed trials at large law firms.
Development of sales tools to help communicate the portfolio of print and online products across core practice areas.
New, benefit-led messaging that increased webinar registrations and lead conversion.
Product collateral overhaul, and creation of new collateral.
Launched blog and developed new white papers and other content.
Customer interviews and creation of new case studies.
Win/loss analysis to drive product enhancements and messaging development.
Redefined value propositions and collateral.
Created objection handling documents, increasing conversion rates.
Launch of Strata CIX40, leading to 20% increase in system sales.
Content creation, including writing the Enterprise Communication chapter of the the IoD's Growing Business Handbook (11th Edition).