During my 5 years as Marketing Manager for the Business Communications Division of Toshiba in the UK, I redefined value propositions which increased in-house share by between 8% and 14% in our platinum partners. This included redevelopment of all product collateral to provide greater flexibility to channel partners – copywriting and designing all new product materials to allow partners to provide a solution pack, based on customer need.
I also redeveloped the corporate website, and created a range of new materials including case studies, white papers and press releases. During this time I also provided a chapter on IP Telephony for the Institute of Director’s Growing Business Handbook.
Working with product management, I also developed an ‘end-of-life’ process to drive upgrades, and organised a successful launch of Strata CIX40, leading to 20% increase in system sales, and increase in market share from 4.42% to 10.06% for the core market.