Positioning and messaging
Development of core product positioning, value propositions and persuasive messaging.
Analysis of sales wins and losses to develop positioning and messaging, and drive product development.
Digital and print collateral
Product brochures, data sheets, solution sheets and animations that tell your story in a compelling manner.
Testing and review
Customer workshops and forums to validate value propositions and messaging.
Sales tool development
Positioning documents, playbooks, PowerPoint presentations, objection handling, etc. to help sales communicate the proposition.
Customer interviews and case study creation to convey how products and services have solved real customer challenges.
Key stakeholder workshops to feed into marketing strategy development and ensure alignment of business units.
Development of go to market strategies for specific products or customer groups, and overall marketing strategy.
Marketing review workshops to ensure evolution of the marketing strategy, including stop/start/continue.
Creation of go to market templates for ongoing marketing strategy development.
Process Mapping and Improvement
Full mapping to get a clear picture of the whole process and identify points of stress or failure.
Workshop ideas for improving points of stress or failure in the process.
Challenging the norm
An external party is more likely to challenge traditional processes and assumptions.