Solid positioning and messaging should form the foundation of all of your sales and marketing activity. Find out how I can help you get this key element right.
Once the positioning and messaging are complete, you then need a solid marketing strategy to help reach prospects and engage them in your sales cycle.
For many organisations, it’s difficult to find time to take a step back and examine a processes. I can help you do this to increase efficiency and customer satisfaction.
- Over 15 years experience in B2B marketing for large and small organisations.
- Expert in product marketing which forms the foundation for all marketing strategy and campaigns.
- Highly commercial, ensuring marketing strategies are strongly aligned to business objectives.
- Additional experience in a range of marketing disciplines including campaigns, digital, PR, advertising and content marketing.
- Experienced in process mapping and improvement to ensure maximum results from minimum resources.
Andrew refocused and ‘polished’ the messaging, overhauled the collateral to better highlight selling points and increase flexibility to partners. He was also critical in increasing press coverage for the division, and working closely with partners on specific marketing projects to increase in-house market share. The marketing initiatives have been a key contributing factor to the business achieving 10% share in its core market.
Daniel Fuller-Smith ,Sales Manager at Toshiba's Business Communications Division
I had the pleasure of working with Andrew whilst at Equisys and can honestly say he is a consummate professional in everything he does. Every request I had of his team was embraced with enthusiasm and he always managed my expectations on delivery. He was a great ally to have at work and would always advise me if something could be done better or more creatively. He has a wealth of knowledge in all the latest marketing techniques.
Jonathan Brown ,International Channel Manager at Equisys.
In the time I've known Andrew I have found his dilegence in delivering marketing messages and promotional activity to be of great value in driving awareness and footfall to the stores and the brand.