Positioning and messaging
Development of value propositions and persuasive messaging.
Analysis of sales wins and losses to develop positioning and messaging, and drive product development.
Digital and print collateral
Product brochures, data sheets, solution sheets and animations that tell your story in a compelling manner.
Testing and review
Customer workshops and forums to validate value propositions and messaging.
Positioning documents, playbooks, PowerPoint presentations, objection handling, etc. to help sales communicate the proposition.
Customer interviews and case study creation (PDF and/or video) to show how products and services have solved real customer challenges.
Development of content strategy to generate leads, and drive engagement with customers and prospects.
Copywriting and design for white papers, guides, eBooks, blog posts, infographics, etc.
Optimised content based on keyword strategy, and promotion plans.